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Storm Textil

Storm Textil is an experienced supplier of various textile products and machinery for textile printing production, based in Denmark, with clients from all over Europe.

This Denmark-based company needed a partner for its digital transformation to achieve desired goals. Our mission was to create a completely new eCommerce store that is cool, user friendly, integrates seamlessly with 3rd party software, and has a textile product designer.

Business goals
  1. New eCommerce store, seamlessly work together with all other software used by the client
  2. Make a complete synchronization with the company’s existing Microsoft C5 ERP system
  3. Improve the CX - give customers a wider palette of options, but simplify the ordering process
  4. Decrease the number of phone calls and persuade customers to make online purchases
  5. Increase productivity of the client’s team - make the right change in the system to decrease the number of errors and avoid operators performing repetitive administrative tasks
  6. Become a reliable partner to all the customers 
The challenge

We needed to change the existing eCommerce platform and create a textile product designer and integrate the whole system with Microsoft C5 ERP to neither the clients nor the employees could notice any disruption.

  1. eCommerce built in Drupal 8 with custom product designer where customers can design their own products
  2. Proper communication between the ERP system and the website - reduced time in administration - the team’s productivity increased
  3. An API for third-party resellers developed - other companies are able to sell Storm Textil products and have stock, price and product info in real-time
  4. Specifically designed and organized product page
  5. Special product image synchronization feature to reduce admin time and mistakes (direct product image sync from a Windows server)
  6. Simplified process of online ordering
  7. Mailchimp newsletter - recipients categorized any various ways to maximize marketing possibilities  

An eCommerce store has to follow the customer’s wishes and needs, and that is why our main goal was to integrate a custom product designer in Storm Textile’s eCommerce. Customers now have the option to easily create their unique product with just a few clicks.
Besides that, we made the whole process of online shopping much easier and secure, not just for B2C but for B2B sales too.

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Design your own products
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  • 80% Increased productivity
  • 70% Improved transparency in communication with customers - fewer errors
  • 85% Reduced manual work