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Pannon RTV

Pannon RTV is a traditional well-known media house.

By following our advice and tips, they turned their outdated website and marketing strategy into a successful online story and became leaders in their market.

Business goals
  1. Increase average spent time on the website
  2. Increase daily site visits
  3. Capture visitor’s attention to make them interested in going through more than 4 pages per visit
  4. Fast website - speed needed to be better than the average speed of other news and media website
  5. Create special editorial tools and workflow for the editors
The challenge

We had to design a completely new strategy of presenting Pannon RTV to its audience. The challenge was to create a website that is faster and more stable than any other media and news portal, filled with interesting and accurate content, in order to turn the visitors into a regular loyal audience.

Solution
  1. Drupal 8 website - based on Thunder distribution
  2. Paragraphs module for easier and friendlier editorial experience
  3. Improved UX design 
  4. Specifically designed and organized pages for better UI - Liveblog, Facebook Instant Articles, Focal Point for images, Blazy for image loading 
  5. Stable hosting and constant support - website uptime is more than 99%
Website

Our goal was to form a loyal audience by creating a website that is fast, has great UX, and has cool and up-to-date content.
The results even overcame our most optimistic predictions.

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Quality information on the spot
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Improvment of Pannon RTV
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Logo redesign
Results
  • 210% increase in average visit duration
  • 15% decreased bounce rate
  • 60% increase in the number of returning visitors
  • 8x more daily visits