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Zvonko Bogdan Winery

Case study

The Zvonko Bogdan Winery is one of the most luxurious and prestigious wineries in this part of Europe.

Since we became their partners few years ago, we have managed to improve their online presence and help increase their sales as well.

Being their digital partner, we have developed a merchandising application which made the internal communication more easy and more transparent.

As the Winery’s digital partner, we developed a merchandising application which made the internal communication easier and more transparent.

Over the three years of our partnership, we built a social media community with more than 80K people all over the region, increasing awareness of Zvonko Bogdan’s brand, we also took more than 1K photos and recorded more than 50 videos.

The Zvonko Bogdan Winery website was chosen as one of the most beautiful Drupal e-commerce websites in the Drupal community.

Context and Challenge

Project Background and Description

The Winery is named after the famous singer of country songs, Mr. Zvonko Bogdan. His art and name are synonymous with the ultimate experience, a warm, mellifluous feeling accentuated by his excellent wine and signature sound of his songs reviving the Vojvodina of a bygone era.

Attention to detail and top quality are the top priorities for the Winery, so the same was expected from us too, a challenge we have happily accepted.

The Challenge

The Zvonko Bogdan Winery is a relatively young winery. For that reason it was a tough task to shape the brand through online channels, so it would become one of the most recognizable and conspicuous brands in our region, especially considering that there are quite a few other well-known wineries in this area.

We needed people to know just how much knowledge, effort and research has been invested in the process of wine production in order to gain people’s confidence and promote trust towards the brand and its superior quality.

Project Goals and Objectives

It was clear to us from the very first meeting that we needed to create a digital strategy for the local market, which included a brand new website, digital marketing and tools to improve internal communication. The goals we wanted to achieve were:   

  • To improve the ordering system
  • To improve internal communication
  • To create the largest social media community in the region
  • To increase sales 
  • To decrease the website reload time
  • To create a mobile responsive website

 

Process and Insights

After a couple of meetings with the client, we already knew which steps we had to take. First of all, we needed to come up with mockups in order to define the concept of the fresh new website. Our aim was to create a simple, yet elegant and storytelling website a user-friendly page which was going to focus on the products.

We had our work cut out for us: we needed to create a high-class project for the Zvonko Bogdan Winery, so an ordinary e-commerce solution just wouldn’t do. One of the reasons was the low priority of online sales for the client, another one was that we wanted to keep the shopping process super easy, and the final reason was the special rule regarding shipping: the number of bottles a customer could order in relation to packaging issues.

We have enhanced the website with a module for online shopping which doesn’t require the user to register. The complete purchasing process is blazingly fast and takes place on a single page.

After the client had approved the design, we started with the site building - obviously, Drupal 8 was our choice. However, creating the new website was just the beginning of the work process.

Digital Marketing Strategy

While coming up with the digital marketing strategy, our motto was:

“Make it memorable”

The goal was-and still is - to create a unique brand story, which will tell the Zvonko Bogdan Winery’s story, in other words, the visitors would gain a unique insight into the life and products of the Winery.

Behind the scenes:

On set filming a video production

We have started with content first - high quality photos, to make you feel like you’re already there.

We did video production, too - high resolution, short films, sorted in a couple of segments:

  • Stories about wine

  • Winery exterior

  • Winery interior

  • Wine tasting

  • Tour of the Winery

Mmerchandiser App

We searched for already-made solution for sales agents who are on the road all day, but found no app that would suit our client’s needs. Therefore, we decided to build a powerful application to help the sales agents in their everyday jobs and, of course, to collect the data ready for analysis before making any important business decisions.

Mmerchandiser

Mmerchandiser is an Android app with the web-based backend. Every merchandiser with a smartphone can easily follow their partners’ visits with their notes, photos, and other useful data. The data is accessible to them even when they are offline.

Solution

We built a Drupal 8 website which is responsive, fast and reliable. The included online shopping experience was simplified for easier use and efficiency.

Our social media campaigns on Facebook and Instagram revolved mainly around the brand of the Zvonko Bogdan Winery. We focused the content on the products, with a unique style of copywriting.

The production of the video content was done with the aim to create viral posts that would gather a high number of organic engagements. Following a thorough research into optimal ways of communicating with the mentioned target group, we aimed at reaching people in the wider metro area.

Results

We managed to achieve all of the most important results during the project’s development due to our close relationship with the client. We have found that the key to our joint success was our excellent mutual communication!

Here are some of the results that prove our success with the following metrics:

  • Following the website’s launch in 2016, the sales improved by 23%.
  • More than 400K views of the video content.
  • The website’s loading time was cut in half.
  • Since the website redesign, organic mobile visits increased by 35%.
  • Social media referrals increased by 107%.