User experience (UX) design is the process our design team uses to create products that provide meaningful and relevant experiences to users. It’s our mission to create the right UX design for visitors so there is no room for thoughts like ”What will happen now?” or “What just happened?”. We believe it’s important that users feel confident and pleasant while interacting with your website. Carefully we monitor the changes that are happening in the virtual world and applying new knowledge to improve UX day by day. We put the focus not just on creating the product, but also on all the other aspects of user experience such as feeling good, satisfied and amused.
It’s important to mention that UX and UI are correlated and must be designed simultaneously. Only by creating quality and full experience we can make a difference. That’s why our team uses A/B testing to seek better conversion rates so that with small incremental adjustments we can guarantee better results. In the end, good UX should be easy to use, and hard to forget.
User Experience is how people feel when they are using your product or service.
Principles of a good UX design:
- Design for your users, not for yourself
- A/B testing
- Oversimplify Functionality
- Predict User Behavior
- Reduce Cognitive Load
- Great graphics ≠ great UX