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You need SEO (search engine optimisation) if you want:

  1. To gain more organic search visits

  2. Position your brand to the top of the field

  3. Increase the trust in your brand

  4. Increase conversions

  5. Make the user experience more enjoyable


SEO keeps on changing at a rapid pace. If you want to outrank your competitors, you should consider these SEO practices in 2019. When we implement stuff from this checklist, you will get higher in search results.

On-Site SEO Checklist

  • Checking the Domain Name
  • Use of Country TLD Extension
  • Used Keyword in Title Tags
  • Front Load Title Tags with Keyword
  • Keywords in Meta Descriptions
  • Keyword Density
  • Use of long tail keywords in Content
  • Checking Duplicate Content
  • SEO-friendly URL structures
  • Are the images Optimized
  • How frequently Content is updated
  • Uses Keyword in the First Paragraph
  • Proper Internal Linking checking
  • Is there a High-Authority Outbound Links
  • Check Grammar and Spelling Errors
  • Readability of Content
  • Have Main Content Above the Fold
  • The Powerfulness of Headlines
  • Usage of Bullets and Numbered Lists
  • Frequently Update Your Blog, News section
  • Use of Video Content
  • Have a Complete ‘Contact Us’ Page
  • Server Location
  • SSL Certificate
  • Social Sharing Buttons and links

SEO Checklist for Technical SEO

“Technical SEO just refers to any SEO work that is done aside from the content. Essentially, it’s laying a strong foundation to give your content the best chance it can have to rank for relevant keywords and phrases.”

  • Is there a submitted Sitemap to Search Engines
  • Checking Robot.txt
  • Sitemap Priority Tags
  • Check Indexing of Your Pages
  • Check Crawlability
  • Checking possible Improvements of PageSpeed
  • Use of Canonical Links
  • Use of Structured Data
  • Is there Flash On the Website
  • Is there a Site’s Downtime
  • Usage of Geo-Targeting
  • Checking All the Technical Errors

SEO Checklist for Off-Page

Off-page SEO are techniques that are executed outside the website to improve the search visibility of a website. You must understand that off site SEO is not just about building links. Off page activities go deeper than that.

  • Backlinks from Aged Domains
  • Backlinks from Different Root Domains
  • .edu and .gov Links
  • Links from High Authority Domains
  • Audit Your Backlink Profile
  • Avoid Getting Backlinks from Bad Websites
  • Diversify Your Backlink Profile
  • Have Proper Backlink Anchor
  • Check Internal Link Anchor
  • Avoid Reciprocal Links
  • Avoid Backlinks from Poorly Written Content
  • Build Broken Links
  • Get Reviews on High Authority Website
  • Aim for Link Earning
  • Ensure Backlinks Relevancy
  • Comments on Leading Blogs and Forums
  • Check Your Competitors’ Backlink Profile
  • Use Social Media Ads
  • Use PPC Campaigns
  • Plan for a Kickass Outreach Strategy
  • Do Guest Posting
  • Be Active on Quora

SEO Checklist for UI/UX

The simple, good, old days of SEO are now over – you stuff a web page with keywords, build links, and you are there. Now, it takes hundreds of factors to rank on search engines. UI/UX is now included in the best SEO practices.

  • Have a Responsive Website Design
  • Use font of at least 14 pixels
  • Use Font Color That Complements Your Theme
  • Enough White Space Between Headings and Paragraphs
  • Use Large Size Touch Elements
  • Have Graphic-rich Content
  • Avoid Interstitials and popups
  • Use a Distinct Color for Links
  • A Line Should not be More Than 65 Characters

Here are some bonus points that will help us rank your website better on search engines.

  • Ask People to Contribute to Your Blog, Content...
  • Do Google Maps Marketing, Google My Business
  • Do local SEO
  • Optimize for ‘Near Me’ Searches
  • Google Webmaster Messages
  • Get Brand Mentions on News Sites
  • Incorporate User-Generated Content
  • Use Google Analytics
  • Promote Your Content Aggressively
  • Do Influencer Marketing