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Storm Textil

Storm Textil is an experienced supplier of various textile products and machinery for textile printing production, based in Denmark, with clients from all over Europe.
 

Storm Textil - Case study, portfolio - Studio Present

This Denmark-based company needed a partner for its digital transformation to achieve desired goals. Our mission was to create a completely new eCommerce store that is cool, user friendly, integrates seamlessly with 3rd party software, and has a textile product designer. 

Business goals

 

  1. New eCommerce store, seamlessly work together with all other software used by the client
  2. Make a complete synchronization with the company’s existing Microsoft C5 ERP system
  3. Improve the CX - give customers a wider palette of options, but simplify the ordering process
  4. Decrease the number of phone calls and persuade customers to make online purchases
  5. Increase productivity of the client’s team - make the right change in the system to decrease the number of errors and avoid operators performing repetitive administrative tasks
  6. Become a reliable partner to all the customers 
The challenge


We needed to change the existing eCommerce platform and create a textile product designer and integrate the whole system with Microsoft C5 ERP to neither the clients nor the employees could notice any disruption.
 

Solutions
  1. eCommerce built in Drupal 8 with custom product designer where customers can design their own products
  2. Proper communication between the ERP system and the website - reduced time in administration - the team’s productivity increased
  3. An API for third-party resellers developed - other companies are able to sell Storm Textil products and have stock, price and product info in real-time
  4. Specifically designed and organized product page
  5. Special product image synchronization feature to reduce admin time and mistakes (direct product image sync from a Windows server)
  6. Simplified process of online ordering
  7. Mailchimp newsletter - recipients categorized any various ways to maximize marketing possibilities  
Services

 

  • Enterprise eCommerce
  • Consulting
  • Graphic Design
  • Custom Product Designer
  • UX design
  • UI design
  • Maintainance
  • Mobile responsive design

Website

An eCommerce store has to follow the customer’s wishes and needs, and that is why our main goal was to integrate a custom product designer in Storm Textile’s eCommerce. Customers now have the option to easily create their unique product with just a few clicks.
Besides that, we made the whole process of online shopping much easier and secure, not just for B2C but for B2B sales too.
 

Design your own products
Storm Textil - Case study, portfolio - Studio Present

Results

  • 80% Increased productivity
  • 70% Improved transparency in communication with customers - fewer errors
  • 85% Reduced manual work