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StormTextil

Case Study

Storm Textil needed a partner for their digital transformation which can step out from the comfort zone and achieve the desired goals.

The client wanted to increase the sales and the productivity of his team.

To achieve this we helped them to create an enterprise e-commerce store, with the special feature which is the custom product designer, and we have integrated the e-commerce store with their currently used ERP software.
Thanks to the revamp, employees are more efficient - they are now able to focus on customer experience and satisfaction, rather than repetitive tasks related to the administration.

We have asked Studio Present to make us a brand new webshop; first to create a copy of our old, existing webshop, then, develop a modern layout and design. It has been a long journey but it is definitely worth for it. The new webshop looks fine, works well and it is so much easier to handle!

In the meantime, we found out that designing a webshop is a never-ending process, because there is always room for new features and smarter functions. It is great that – despite of the long physical distance – we have a great communication. Studio Present perfectly understands our needs and develops all we ask for.

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Context and Challenge

Project Background and Description

Storm Textil is an experienced supplier of various textile products (sweatshirts, t-shirts, baby items, towels, activewear etc.) based in Denmark with clients from all over Europe.
Aside from offering one-coloured textiles, Storm Textil is also offering textile products with custom printed designs.

Our role was to help to create a new e-commerce store that is responsive, user-friendly, integrated with other software and to craft a unique product designer.

The Problem and Challenges

There were four key problems, but we have been enjoying in calling them opportunities:

  • Microsoft Dynamics C5 (ERP) which is responsible for holding all of the company’s available data has not been synchronized with the e-commerce website.

  • Customers were unable to design their own products on the website, instead - they were ordering blank products first, before sending the design and mock-ups over WeTransfer or similar file storage services.

  • Website was not optimized for the appropriate user experience and not optimized for various screen sizes (mobile to 4K).

  • All of the product images (and media) are stored on an external Windows server. The server had to be connected and synchronized with Linux and Drupal 8 Commerce.

Project Goals and Objectives

The overall goal was to simplify the ordering process, while lowering the number of phone calls and persuading customers to make online purchases. We needed to bring the number of any errors down to a minimum and avoid operators doing repetitive and bureaucratic tasks.

The client’s range of products and services had to be presented more beautifully and more prominently on the website. The goal was to increase the profit and to increase the capacity of the company to make space for next growing period.

Storm Textil designer

Product Designer

Storm Textil is not a regular clothing wholesale company, they are creating unique products for their partners, usually by printing graphics on t-shirts or other products. Because of that, it was necessary to develop the “Product Designer”, in order to increase sales, simplify the ordering process and to offer more personal services.

In the early days of Storm Textil, when the initial order was made, the customer had to send another email with their mock-ups and design files. This was a long and painful process, both for the Storm Textil operators and customers. This method caused many mistakes and returned products.

Storm Textil T-shirt designer

Now, with the Product Designer, it is easy for customers to upload their own design in various formats. They are able to manipulate the design (rotate, resize etc.), save it for later and of course, choose the piece of clothing on which the design will be printed on.

Once the order is placed, administrators are given the information they need to be able to process it. Of course, orders are also synchronized with the ERP system.

Sales operators are also able to print out the “order worksheet” with the instructions for the printer operators, which contains all the data needed for the accurate printing.

Full Product Synchronization with ERP

Updating prices and stock levels has been consuming a lot of time for the Storm Textil store administrators. Microsoft C5 is holding all of the data, but it was not in sync with the e-commerce store.

We have been using RESTful API web service combined with Drupal 8 Commerce so we can achieve the synchronization of:

  • product prices

  • product stock levels

  • orders

  • user profiles

  • categories

  • user price groups

  • products in general (if a new product is added to the database in Microsoft C5, it is available in the e-commerce store within a minute)

Advanced Newsletter (MailChimp) Integration

There are three different languages spoken within the target group of Storm Textil. When we’re talking about newsletter, it is not that complicated - all customers are split between three different lists based on their chosen language.

But, there are also seven different price groups, so we needed a way to segment subscribers within a list based on their price group. We have developed a flexible system with the help of Drupal 8 MailChimp module. Storm Textil sales can now target eg. German customers from a specific price group and send them a newsletter intended only for them.

Of course, users can (un)subscribe, change their email address etc. and all of those actions are synchronized with Drupal and ERP (Microsoft C5). When a customer switches from one price group to another, he is also moved to another segment in MailChimp automatically.

Key Results

  • ERP software (Microsoft Dynamics C5) is automatically synchronized with the e-commerce store every minute. Stock levels and prices are the most common subject of change.

  • Changes or uploads of product images on Windows server are mirrored and automatically updated on the e-commerce store.

  • We have developed an API for the third-party resellers. They are able to sell Storm Textil products with the prices which are always in sync with Microsoft C5 and Drupal back-end.

  • Both customers and Storm Textil staff have an easier job placing orders and maintaining the e-commerce store. All tasks are less time-consuming then in the previous version.

The results above would have never been achieved without the selfless support from the Storm Textil team. We have reached a mutual goal thanks to the great communication. Our job is not done here, as both of us are already working on a next iteration of the project.